An advanced HMS provides rich data insights — but only if you know how to use them. From occupancy trends and booking sources to guest feedback and spending habits, data helps hotel managers make informed decisions. Want to know the best time to offer discounts? Need to optimize room pricing? Curious about guest satisfaction by room type or floor? Your HMS can help you track these metrics and more. With proper analysis, you can boost revenue, optimize marketing, and deliver a consistently excellent guest experience.